Client
Role
Year
Stepping the company's interface forward
At ISR Technologies, I contributed to the design of multiple intelligent transportation complex systems that integrate mapping, tracking, real-time passenger information systems, wireless communication, and backend information platforms.
My work focused on updating and creating intuitive interfaces and user flows for the company's products, improving operational efficiency, dispatch reliability, and overall user experience across public transit solutions.
This ongoing project includes redesigning mobile apps for drivers/operators, web dashboards for dispatchers and fleet managers, and improving real-time operational control across all touchpoints.
Designing Products Built and Implemented by Development Teams
ISR Technologies develops intelligent transportation systems for public-transit operators, municipalities, school-transport networks, taxi stations, and electric-vehicle fleets.
When I joined, the entire product ecosystem was already deployed and heavily used — but it relied on an outdated “show everything” approach, with cluttered interfaces and inconsistent design. My role was to introduce a new, user-centered structure focused on clarity, priority, and scalability, while consolidating multiple fragmented tools into one coherent suite.
The Starting Point
Modern transit operations depend on real-time decisions — scheduling, tracking, routing, incident handling, and passenger flow management.
But ISR’s legacy tools were built over many years by different development teams, leading to:
Multiple disconnected apps
Overloaded screens with no clear hierarchy
Inconsistent navigation and iconography
Long onboarding times for new operators
Difficulty adding new features or scaling the system
A dated visual language and fragmented UX
The challenge was to restore clarity and consistency across all products without disrupting the workflows operators depend on every day.
Multi-platform operational workflows
To make the system understandable and scalable, we grouped the ecosystem into five product families:
1. Intelligent real-time Transportation Systems
Vehicle management & locations
Vehicle integrity & equipment monitoring
Planning & scheduling
Route reconstruction
Passenger information displays
Fault management
2. Machine Learning Performance Systems
Validator / Driver MDT
Inspector & passenger apps
Fare web dashboards (CLM / TVM)
Integrated APC system
3. Automatic Fare Collection (AFC)
Electric bus performance tracking
Predictive charging-power analytics
Charging-yard management
Charging-yard operator app
4. Citywide passenger information & data systems
Passenger Information Systems (PIS)
MMS – PIS management dashboard
5. Industry-specific adaptations
Ready-mix concrete fleets
Refrigerated transport
Employee & student transport networks
Shifted from “show everything” to prioritized, role-based views
Introduced clear hierarchy and consistent navigation across all modules
Designed a scalable component library to unify dozens of screens
Reduced cognitive load for operators by simplifying alerts, workflows, and dashboards
Balanced modernization with minimal disruption to existing workflows
My work with ISR resulted in a more unified, modern ecosystem of transportation products that are clearer, more consistent, and far easier for operators, drivers, and managers to use.
By redesigning multiple legacy systems and aligning them under one cohesive design language, I helped transform fragmented tools into an integrated platform that supports real-time decision-making across the entire operation.
Complex data - such as vehicle locations, delays, passenger information, and diagnostics - was reorganized into intuitive dashboards and mobile flows, improving efficiency, reducing user errors, and strengthening overall system reliability.
The result is a more scalable, user-friendly suite of products that better supports ISR’s clients and positions the company for continued growth in the public-transportation technology space.
Design That Never Stops
The redesign of ISR’s product ecosystem is an ongoing, multi-phase effort. Working closely with product, engineering, and operational teams, we are continuously refining the platform across all modules.
Each cycle includes user testing with design partners: drivers, dispatchers, and fleet managers, followed by rapid iteration to improve clarity, speed, and decision-making.
While many modules are already significantly improved, the work remains active and evolving - gradually transforming a large suite of legacy tools into a unified, modern, user-centered transportation platform.
I am currently leading the update and redesign of ISR’s website, focusing on clearer communication of the company’s products, improved navigation, and a modern visual identity. The new site aims to better reflect the company’s technological capabilities and provide a more intuitive experience for potential clients and partners.
