Client
Role
Year
Raw match data becomes clear, usable, and motivating
Track160 is an AI-powered sports-tech platform that converts match footage into automated tactical, performance, and fitness insights for soccer teams.
The system includes three main apps, each serving a different user group but all relying on the same underlying data and event tagging engine.
Player160 delivers personalized highlight videos and clear performance stats for young athletes, helping them understand their progress and share achievements with family and teammates.
Coach160 provides clubs and academies with professional-grade tactical insights, automated event tagging, and team-wide analytics, giving coaches a powerful strategic overview of collaboration and on-field performance.
QC160 serves as the internal quality-control tool, ensuring accurate event tagging, data validation, and clip generation through a structured and efficient workflow.
I led the UX/UI design across the ecosystem, shaping how raw match data becomes clear, usable, and motivating for young athletes, coaches, and academy staff.
My work focused on creating a unified experience across mobile and web, enabling users to easily explore video clips, performance charts, and actionable insights.
Different products for different users
Designing for Track160 meant turning extremely complex, dense data into an experience that feels simple, intuitive, enjoyable, light and motivating, without losing the depth required for professional analysis.
Key challenges included:
Three different user types
Players - mostly teenagers, low patience for complexity
Coaches - need fast, professional insights
Analysts/QC staff - manage tagging and validation workflows
Heavy and technical data - Tactical metrics, fitness indicators, heat-maps, event timelines, and video clips.
Learning from young athletes - User testing revealed that many players didn’t understand advanced metrics, requiring clearer visuals, stronger hierarchy, and more accessible storytelling.
Highly automated system - Everything relies on automated event tagging and video clip generation - meaning the UI must help users trust the data, not question it.
How to get a 14 year old to read statistics?
After several rounds of feedback and user testing, it became clear that many of the young athletes struggle to understand traditional statistical presentations, so we refined the visualizations to be simpler, more intuitive, and easier to interpret.
Through user testing with players, coaches, and academy staff, we uncovered several insights:
Teens struggle with complex charts → visuals must be bold, simplified, and engaging
Coaches need fast pattern recognition → quick filters, tagging, and clip navigation
Players respond to positive framing → achievements and highlights create motivation
Video is king → clips had to be accessible within one or two taps
Coaches and QC require precision → fine-grained tools for reviewing and editing events
These insights shaped how we structured dashboards, how we simplified data, and how we organized navigation across all three apps.
Designing Tools Coaches Can Actually Use
Clear, Visual Performance Insights
Designed clean, engaging data visualizations - charts, comparisons, and heat maps - made specifically for teenage players and non-technical users.
Motivating Player Experience
Player160 highlights personal achievements, progress over time, and shareable video clips to keep players engaged and proud of their development. At the same time, coaches get a structured view of every player’s performance, making it easier to identify strengths, gaps, and improvement opportunities.
Professional Coaching Tools
Coach160 provides structured team insights such as Tactical events, Fitness loads, Match comparisons and Player-by-player breakdowns. Everything is optimized for fast, actionable decisions on and off the field.
Efficient QC & Tagging Workflow
QC160 supports staff who validate events and refine the automated engine.
The workflow was designed to reduce clicks, improve clarity, and help QC teams process matches far more efficiently.
advanced sports analytics feel intuitive, motivating, and accessible
The Track160 ecosystem delivered:
A unified design language across Player160, Coach160, and QC160
Clear, simplified charts that teenagers actually understand
Faster workflows for coaches and QC teams
User productivity rates have risen by 12%
Registration completions have risen by 24%
App-to-social media sharing increased by over 30%
What I Learned
Designing for athletes - especially teenagers, requires empathy, clarity, and restraint. I learned how to translate highly technical data into visuals that support confidence and improvement, rather than overwhelm users.
This project reinforced my belief that design succeeds when it bridges data, emotion, and usability, turning complexity into something human and motivating.
Unfortunately, the project was discontinued when the startup’s funding came to an end.
