Selfit Medical.

Selfit Medical.

Client

Selfit Medical

Selfit Medical

Role

Product Lead

Product Lead

Year

2018-2019

2018-2019

UX/UI

UX/UI

UX/UI

Health

Health

Health

SaaS

SaaS

SaaS

Motion Sensors

Motion Sensors

Motion Sensors

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Overview

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Overview

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Overview

AI-powered rehabilitation platform

Selfit Medical is an AI-powered rehabilitation platform designed for hospitals, clinics, nursing homes, and eventually wellness centers and in-home care. Originally created for post-stroke patients, the system evolved - through research and user testing, into a broader solution for geriatric cognitive and motor rehabilitation.

I led the UX/UI design of the therapist interface and the on-floor exercise experience, shaping how therapists monitor patients, adjust sessions, and deliver personalized treatment plans supported by real-time motion analysis.

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The Challenges

(01)

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The Challenges

(01)

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The Challenges

(01)

Transform rehabilitation into an intelligent, automated process

Rehabilitation is traditionally manual - Therapists observe movement, write notes, adjust exercises, and track progress themselves - all of which takes time, focus, and clinical effort.

Selfit’s mission was to transform this process into an intelligent, automated system that:

  • Recognizes patient performance

  • Detects difficulties therapists may miss

  • Suggests personalized treatment plans

  • Adapts exercises using AI and machine learning

  • Reduces therapist cognitive load

  • Works both on-site (clinics, hospitals) and eventually in the home or community setting

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Research & Insights

(02)

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Research & Insights

(02)

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Research & Insights

(02)

Rehabilitation Starts With Memory, Not Motion

At the start, Selfit’s vision centered on improving movement accuracy for post-stroke patients through real-time tracking. The first version delivered exactly that: a digital mobility-training experience with motion feedback and performance scoring. But once this version was deployed into real clinical environments, our testing surfaced deeper needs:

1. Cognitive decline was a major pain point

Mobility drills weren't the main bottleneck - Therapists also needed strong cognitive-motor combinations tools for memory, attention, sequencing, and problem-solving.

2. Therapists had no time for complex setup

The early version required manual configuration.
We needed something fast, reliable, and stress-free which led to the creation of Quick Mode - pre-built treatment templates that launch instantly.

3. Subtle patient issues often go unnoticed

Older adults especially display small signs of difficulty that are hard to track manually, so we had to make sure the system now identifies subtle issues therapists might miss, such as fatigue, symmetry, slower cognitive responses and reduced accuracy over time.

4. The system had to scale beyond stroke rehab

User interface had to work for older adults, meaning High contrast, large elements, minimal distractions - calm and supportive. The product needed to be extensible to support hospitals, clinics, nursing homes, wellness centers and in the future also home care.

This meant rethinking the platform from a mobility tool into a multi-domain therapeutic system.

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My Role

(03)

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My Role

(03)

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My Role

(03)

I led UX/UI design across all phases, from concept to the pivoted second version

Version 1: Mobility-Focused
  • Exercise library & session builder

  • Therapist dashboard

  • Full on-floor visual system

  • Real-time movement tracking UI

  • Progress analytics

Version 2: Pivot to Cognitive + Geriatric Rehabilitation
  • Expanded task types (memory, sequencing, attention)

  • Updated patient models and task structures

  • Redesigned interface for older adults’ needs

  • AI insight visualization

  • New navigation & treatment flows

  • Quick Mode - instant session templates for time-pressed therapists

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Design Approach & Outcome

(04)

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Design Approach & Outcome

(04)

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Design Approach & Outcome

(04)

Combining the therapist app with the on-floor Exercise display

My design approach focused on the realities of clinical work - therapists juggling multiple patients and needing fast, clear, low-friction workflows. I streamlined flows, clarified patient overviews, and reduced cognitive load across the interface.

A key outcome was Quick Mode, enabling therapists to launch ready-made treatment sessions instantly, addressing the major time constraints revealed in user testing.

As the product shifted from mobility to cognitive-motor rehabilitation, I redesigned the floor-screen experience to be simple, high-contrast, and accessible for older adults. All of this had to be achieved under strict technical limitations, as the company was developing low-cost hardware to support the system.

Outcome

The product shifted from a mobility-only solution to a comprehensive cognitive-motor rehabilitation platform with a clearer value proposition and a broader clinical reach.

What I Learned

This project taught me how to transform complex therapeutic processes into calm, intuitive interfaces that clinicians can rely on.

User testing played a critical role, revealing gaps and opportunities no initial research could have predicted. Above all, I learned how thoughtful design can support better care by bringing together technology, empathy, and clinical insight.

David Openheim Shemesh

I’m always open to collaborations, design challenges, or mentoring opportunities.

© David OS — Design & Impact.